Agenda 18 Maggio/May 2011
English version
SALA ROSSA
Moderatore: Francesca Benati, Managing Director Italy – Lastminute.com (consigliere Netcomm)
11.30-12.00
ECIRCLE
Email marketing & social media: le integrazioni per l’e-commerce di successo
Novità e case study internazionali per creare un dialogo originale e vincente con i clienti grazie all'integrazione dei nuovi canali social e dell’email marketing con gli strumenti utilizzati per fare e-commerce
Maurizio Alberti, Managing Director eCircle Italia
12.00-12.30
CONTACTLAB
Best and worst practice di email marketing nell'e-commerce
Uno sguardo a quello che fanno le società che domani potrebbero vendere in Italia (o che già lo fanno)
Massimo Fubini, AD ContactLab
12.30-13.00
DIENNEA-MAGNEWS
Non dimenticate la spesa nel carrello!
Come recuperare il 30% di conversioni, grazie all'email marketing e un buon progetto di retargeting
Marco Ciani, Service Manager Diennea-MagNews
Moderatore: Andrea Boscaro, Founder and Associate - The Vortex.it
14.30-15.00
MAILUP
Integrazione tra e-commerce e email marketing. Un caso pratico: Tucano Srl
Nazzareno Gorni, General Manager MailUp
Andrea Bortolazzi, CEO & Sales Manager Sevenlike Srl
Marco Maltempi, Marketing Manager Tucano Srl
15.00-15.30
EMAILVISION ITALIA
Email, Social Marketing and the art of storytelling
Nick Heys, CEO & fondatore Emailvision
John Sadowsky, Autore & Professore universitario
15.30-16.00
VIVOCHA
Come incrementare lead generation e vendite online di oltre il 20%?
"Vivocha": l'innovativa piattaforma multicanale per gestire le online customer interactions
Gianluca Ferranti, Head of Vivocha Business Unit
16.00-16.30
INTARGET GROUP
L'approccio olistico al marketing nell'e-commerce: il caso GNV
Tommaso Galli, Managing Director InTarget Group
Andrea Redaelli, Vice Presidente InTarget Group
16.30-17.00
AKAMAI
Se il sito di e-commerce è lento, ne soffre prima di tutto il brand. Attenzione all'immagine del marchio nel nuovo mondo social
Luca Collacciani, Major Account Executive Akamai
17.00-17.30
ARTEGIC
E-CRM, comprendere i clienti e appassionarli nel lungo termine
Gamestop ed ELAINE, oltre l'email marketing
Giuseppe Manno, IT Project Manager artegic Italia
Guido Sigone, Web Marketing Manager Gamestop Italia
Fabio Partegiani, Web Master Gamestop Italia
17.30-18.00
CREAM
L’Information Intelligence Semantica per tutti: come passare dal dato all’informazione per l’analisi del web
Elena Bazzoni, Marketing Coordinator Cribis D&B
Luca Scagliarini, VP Strategy and Business Development Expert System
SALA ROSSA
Moderator: Francesca Benati, Managing Director Italy – Lastminute.com (consigliere Netcomm)
11.30-12.00
ECIRCLE
Email marketing & social media: integrations for a successful e-commerce
News and international case studies explain how to create an innovative and effective dialogue with your clients taking advantage from the integration of the new social channels and email marketing with the e-commerce tools
Maurizio Alberti, Managing Director eCircle Italia
12.00-12.30
CONTACTLAB
Best and worst practice of email marketing in e-commerce
A glance on the e-marketing activities that companies using e-commerce (and the ones that are planning to use it) are doing in Italy
Massimo Fubini, AD ContactLab
12.30-13.00
DIENNEA-MAGNEWS
Don’t forget your shopping cart!
How to recover 30% conversions, thanks to email marketing and a good strategy of retargeting
Marco Ciani, Service Manager Diennea-MagNews
Moderator: Andrea Boscaro, Founder and Associate - The Vortex.it
14.30-15.00
MAILUP
Integration between e-commerce and email marketing. The Tucano Srl case
Nazzareno Gorni, General Manager MailUp
Andrea Bortolazzi, CEO & Sales Manager Sevenlike Srl
Marco Maltempi, Marketing Manager Tucano Srl
15.00-15.30
EMAILVISION ITALIA
Email, social marketing and the art of storytelling
Nick Heys, CEO & fondatore Emailvision
John Sadowsky, Author and Professor
15.30-16.00
VIVOCHA
How to increase lead generation and online sales by over 20%?
Vivocha: an innovative multi-channel platform for online customer interactions
Gianluca Ferranti, Head of Vivocha Business Unit
16.00-16.30
INTARGET GROUP
The holistic approach to e-commerce marketing: the GNV case
Tommaso Galli, Managing Director InTarget Group
Andrea Redaelli, Vice President InTarget Group
16.30-17.00
AKAMAI
A poor web site performance hurts the brand. The importance of the brand image in the new social world
Luca Collacciani, Major Account Executive Akamai
17.00-17.30
ARTEGIC
E-CRM, understand customers and enthusiast them in the long term
Gamestop and ELAINE, beyond email marketing
Giuseppe Manno, IT Project Manager artegic Italia
Guido Sigone, Web Marketing Manager Gamestop Italia
Fabio Partegiani, Web Master Gamestop Italia
17.30-18.00
CREAM
Semantic Intelligence for all: how to move from data to web analysis information
Elena Bazzoni, Marketing Coordinator Cribis D&B
Luca Scagliarini, VP Strategy and Business Development Expert System
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