Agenda 18 Maggio/May 2011
English version
SALA GIALLA
Moderatore: Riccardo Porta, Country Manager – BECOME ITALIA (consigliere Netcomm)
11.30-12.00
VIVOCHA
Online Customer Interactions: Best practices per la gestione efficace del supporto live
Come integrare Chat, Call Back e Click to Call nei processi di e-commerce, Digital Marketing e Social Media
Gianluca Ferranti, Head of Vivocha Business Unit
12.00-12.30
INTERSHOP
Leverage a multi-site commerce strategy with e-commerce and Product Information Management
Best of Breed Software for scalability and internationalization, the technology to carry the “Made in Italy”
Marco Albonetti, Account Manager Italia Intershop
Christian Farra, Account Manager Indirect Sales Heiler
12.30-13.00
AVAIL INTELLIGENCE
Vendere online: tutta un'altra cosa, ma niente di nuovo!?
Cosa potrebbe imparare il merchant online dal negozio sull'angolo della strada?
Claes Nordahl, Area Director South Europe
Moderatore: Riccardo Porta, Country Manager – BECOME ITALIA (consigliere Netcomm)
14.30-15.15
FACT-FINDER
Migliorare la conversione nei negozi online
Affidabilità e performance, il leader europeo dei sistemi di ricerca e navigazione
Marino Casucci, Country Manager Italia Omikron, FACT-Finder Unit
15.15-15.45
HYBRIS
Commercio multicanale: la strategia di hybris software per supportarlo. Demo live su search avanzato, personalizzazione, mobile e social eCommerce
Roberto Pastori, hybris Italy Country Manager
Ivano Fossati, hybris Market and Solution Development
15.45-16.15
INTERSHOP
Intershop: Soluzioni multicanale affidabili e potenti
Le strutture tecnologiche per la crescita internazionale
Marino Casucci, Country Manager Italia Intershop
Alessio Barbati, CEO T-Buy
16.15-16.45
CONTACTLAB
Best and worst practice di email marketing nell'e-commerce
Uno sguardo a quello che fanno le società che domani potrebbero vendere in Italia (o che già lo fanno)
Massimo Fubini, AD ContactLab
SALA GIALLA
Moderator: Riccardo Porta, Country Manager – BECOME ITALIA (consigliere Netcomm)
11.30-12.00
VIVOCHA
Online customer interactions: best practices for live support effectiveness
How to integrate chat, call back and click to call in e-commerce, digital marketing and social media
Gianluca Ferranti, Head of Vivocha Business Unit
12.00-12.30
INTERSHOP
Leverage a multi-site commerce strategy with e-commerce and Product Information Management
Best of Breed Software for scalability and internationalization, the technology to carry the “Made in Italy”
Marco Albonetti, Account Manager Italia Intershop
Christian Farra, Account Manager Indirect Sales Heiler
12.30-13.00
AVAIL INTELLIGENCE
The store with no walls: increasing conversion rates everywhere
Many retailers focus on conversion optimization of the front page. But in online stores, customers don't just walk in through the front-door: they can enter - and leave - anywhere!
Claes Nordahl, Area Director South Europe
Moderator: Riccardo Porta, Country Manager – BECOME ITALIA (consigliere Netcomm)
14.30-15.15
FACT-FINDER
Improve conversion rate in online stores
Reliability and performance, the European leader in search and navigation systems
Marino Casucci, Country Manager Italia Omikron, FACT-Finder Unit
15.15-15.45
HYBRIS
Hybris has an enabling technology to sustain a multichannel strategy: concepts and live demos on advanced search, personalization, mobile and social commerce.
Roberto Pastori, hybris Italy Country Manager
Ivano Fossati, hybris Market and Solution Development
15.45-16.15
INTERSHOP
Intershop: reliable and powerful multi-channel solutions
The technological facilities for international growth
Marino Casucci, Country Manager Italia Intershop
Alessio Barbati, CEO T-Buy
16.15-16.45
CONTACTLAB
Best and worst practice of email marketing in e-commerce
A glance on the e-marketing activities that companies using e-commerce (and the ones that are planning to use it) are doing in Italy
Massimo Fubini, AD ContactLab
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