8.30
Registrations opening and welcome coffee
9.25
Opening session: Multichannel marketing and e-shopper’s new behaviours
Roberto Liscia – Netcomm President
10.15
Ecommerce trends
Edmondo Lucchi - GFK Eurisko
10.30
B2c eCommerce in Italy: a come back?
Alessandro Perego - Responsabile Scientifico Osservatorio B2c Netcomm
School of Management Politecnico di Milano
10.55
Improving customer experience through payment and after-sales services.
Gian Paolo Rossetti - Head of Business Development Enterprise and eCommerce Marketing Manager Poste Italiane
11.10
Technology and services: an always advancing partnership
Ing. Stefano Pileri - President of Confindustria Technological and Innovative Services
School of Management Politecnico di Milano
11.25
Successful Statement:
Jacques - Antoine Granjon - VENTE- PRIVEE.COM President and co-founder
11.45
Round Table:
Moderator: Giulio Finzi- Netcomm General Secretary
Speakers:
Micol Caivano - Marketing Manager diego dalla palma
Marco Ficarra – Blu Holding Managing Director
Christina Lundari - Industry Leader Retail Google Italia
Giovanni Perosino – Gruppo Fiat Communication Manager
Maurizio Motta – COO di Mediamarket
Mauro Zerbini – IBS Managing Director
13.30
Business Lunch
14.30 - 17.00
Workshop sessions
Moderator: Franco Gianera - Managing Director BuyVip Italia
14.30 - 15.15
GOOGLE - Online business through Google.
What’s new and best practice
Speaker: Christina Lundari - Industry Leader Retail Google Italia
15.15 - 15.45
GRUPPO POSTE ITALIANE - Trust, multichannelity and fulfilment: eCommerce Italian way
Speaker: Kamil Sebastian Andreucci - e-commerce Solutions Product Manager
15.45 - 16.15
POSTE MOBILE - PosteMobile mobile commerce proposition.
Speaker: Anna Maria De Filippo - Head of Mobile Commerce and Mobile Advertising
Moderator: Francesca Benati - Digital & eCommerce Director BLU HOLDING
14.30 - 15.00
EMAILVISION - Customer retention through email marketing: the path to success.
Speaker: Ruggero Gemini - Italy Sales Director
15.00 - 15.30
CONTACTLAB - Email Marketing: number crunching.
Advice and suggestions on how to read online marketing statistics: don’t let the numbers fool you and find out what lies behind an email broadcast.
Speaker: Massimo Fubini – AD
15.30 - 16.00
MAGNEWS - Why does e-commerce need e-mail marketing?
How to generate business from first contact to next buy.
Speaker: Gianluca Cangini - Account Manager
16.00 - 16.30
SEMS - Search & conversion marketing: make the most out of your search marketing budget.
Speaker: Marco Loguercio – CEO
16.30 - 17.00
ECIRCLE - Innovative Email Marketing for successful E-Commerce: everything that works abroad … can also work here - let’s do it!
Speaker: Maurizio Alberti - Acting Managing Director eCircle Italia
Moderator: Paolo Cereda - Co founder/owner di 7Pixel, Trovaprezzi e Shoppydoo
14.30 - 15.15
PANGORA ITALIA - Out of the shopping comparison engine, out of the e-commerce.
10 millions Italian users buy through the price shopping comparison: learn how to be successful.
Speaker: Riccardo Porta – Sales Director
15.15 - 16.00
FACT FINDER - If it’s on show, it will go! Advantages and opportunities with the FACT-Finder search.
Speaker: Marino Casucci – Italy Country Manager
16.00 - 16.30
BUY ON WEB - How to sell on-line succesfully: In - House vs Outsourcing. Fast developing your own e-commerce channel leveraging early adopters’ experience.
Speaker: Giorgio Brojanigo - Co-Founder
16.30 - 17.00
MAILUP - Email Marketing: how to improve open and click through rates.
Speaker: Nazzareno Gorni – General Manager
Moderator: Andrea Boscaro - Managing Director Pangora Italia
14.30 - 15.00
WEBRANKING - SearCROptimization – Search to Buy.
Speaker: Enrico Bedocchi - eCommerce Project Leader
15.00 - 15.30
DISPLAY - The E-Commerce full service solution for Alfa Romeo.
Speaker: Giulio Finzi - Chief Executive Officer
15.30 - 16.00
TXT POLYMEDIA - E-Commerce in the media sector: a new wave? Italian case history.
Speaker: Oliver Botti - Sales Director
16.00 - 16.30
T-BUY - the full service company powered by Intershop.
Speaker: Alessio Barbati - Manager
Moderator: Lucio Carli - Managing Director F.lli Carli SpA
14.30 - 15.00
HYBRIS - Creating innovative multi-channel sales strategies: approach and success stories.
Speaker: Roberto Pastori - Sales and Business Development Manager
15.00 - 16.00
CBM&Partners Studio Legale - "Prevention is the best medicine”: highlights of Italian Antitrust and Data Protection Authorities’ decisions on commercial communications and practical instructions to avoid regulatory risks in carrying out online marketing activities.
Introduction: Avv. Giuseppe Calabi - Studio Legale CBM&Partners, Partner
Speaker: Avv. Rossella Zollino - Studio Legale CBM&Partners, Partner
Speaker: Avv. Vera Consalvo - Studio Legale CBM&Partners, Senior Associate
16.00 - 16.30
AKAMAI - Online commerce worst enemy is…getting consumers bored! How to enhance sites acceleration and online transactions in order not to lose your customers.
Speaker: Luca Collacciani - Sales Executive
16.30 - 17.00
1to1lab - Neuromarketing and consumers’ on-line purchase decision-making process.
Speaker: Francesco Gallucci - CEO 1to1lab
Speaker: Maggy Papa - Market Research Specialist 1to1lab
17.00 - 17.30
PAGINE PREZZI.IT - The strategic interest of shopping guides for online and offline resellers.
Relatore: Thomas Garnesson - Head of Sales Europe
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